Agencies, Merchant Groups & Procurement Managers · 2 min. read
Selecting White Label CSS Providers: The Checklist Before Signing the Contract
Merchant limits, additional costs, support, and contract duration: These points should be checked by agencies and merchants before deciding on a White Label CSS provider.
[ 01 ]
Compare Costs Completely
A low monthly price alone says very little. The decisive factor is whether additional costs arise for merchants, countries, setup, branding, or support, and whether the provider demands a revenue share.
For a resilient calculation, all costs should be considered over at least twelve months. Only then can it be determined whether an offer remains economical even as your own merchant base grows.
[ 02 ]
Check Scope of Service and Support
Clarify which tasks the provider handles: setup of the CSS, comparison site, technical maintenance, assistance with the Merchant Center link, and help with questions regarding Google guidelines.
Accessibility and response times are equally important. Ask about contact persons, support channels, and languages. Especially with multiple clients or markets, reliable support saves a lot of time.
[ 03 ]
Clarify Brand, Access, and Responsibilities
Have them show you how your own CSS name will appear under Shopping ads and how the comparison site will be implemented with your brand. Clarify who manages the domain, content, and product data, and who is responsible for technical or legal questions.
Furthermore, document the administrative access to Google Ads and Merchant Center. Who can initiate and confirm the CSS switch? What support do you receive at the end of the contract? Decisive factors are traceable access rights and a regulated handover process—not just the promise that everything can be changed at any time.
[ 04 ]
Secure Contract and Flexibility
Check minimum terms, notice periods, and price changes. Also relevant is whether there are limits on the number of merchants, countries, or brands, and how expansions are billed.
Also pay attention to how a later change of provider is organized. Campaigns and their history reside in the Google Ads account; nevertheless, workflows, responsibilities, and deadlines for a switch should be contractually clear. Get a written offer for your current setup and a realistic growth scenario. This way, you are actually comparing the same service instead of just the advertised entry-level prices.
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